Pay Per Click Optimization

2007-07-27T05:05:00.000-07:00

Pay Per Click Optimization means getting the best possible return on the money you spend on a given campaign.

PPC marketing works best when the keywords match the ad text very closely (think sniper rifle compared to shotgun) and then the ad text matches the landing page closely.

Keyword >>> Ad Text >>> Landing Page

Obviously there are other reasons why a page might convert well. However, a big part of the equation is the relevancy. This is the main thrust of why Google introduced the quality score.

Generally, the stronger the relationship between the original search word and the ad text and the landing page, the higher your conversion rates will be.

This becomes obvious when you put yourself into the position of the person doing the searching. When you are meeting their expectations you have a much better chance at converting them.

>>>>>For more on this subject please click on SpeedPPC-Pay Per Click Optimization

Think about this.

Let’s say you convert five people out of every 100 you pay to get to your site. Now a 5% conversion rate can be pretty good.

But you have to ask yourself:

“What was it about your site that made the other 95 people leave without converting?”

Of course there will be many reasons, but one of the biggest reasons was because their expectations were not met.

By matching your landing pages more closely to the search phrase, you will dramatically improve your conversion rates.

It takes significant time and effort to get your PPC campaigns optimized.

Pay Per Click Tool

2007-07-26T05:58:00.000-07:00

This Pay Per Click Tool is for affiliate marketers. Just the affiliate datafeed tool alone (which hasn’t had much press) is amazing.

>>>>>To See it click on SpeedPPC-Pay Per Click Marketing

What it allows you to do in practice is to take an affiliate program datafeed, create a campaign around every product, which then links into a pre-selling landing page on your own site that’s matched exactly to the product keywords. This then deep links into the merchants site via your affiliate link.

So if there are 1000 products, you could create 1000 ad groups (1 per product), thousands of perfectly matched ads that refer to the product exactly.

These will then link into 1000 landing pages with the right images and content pulled from the original datafeed, which then deep links into the affiliate merchant site.

Now this would normally take weeks or months to do manually. With the SpeedPPC System you could pull this off in half a day or less.

This Pay Per Click Tool came out yesterday and is created by a couple of the most trusted guys in Internet Marketing, namely Allan Gardyne and Jay Stockwell. Take a look now at this pay per click search engine advertising tool and get the jump on your competition.

Pay Per Click Search Engine Advertising

Pay Per Click Optimization

Pay Per Click Tool